content strategy and creative direction for brands outgrowing their old identity

Your product is working but your content feels like a 2020 side hustle.
You’ve kinda lost your point of view. The visuals feel like millennial Canva templates. Your emails, social and website don’t speak. You have so much you want to say but get stuck in freeze mode every time you go to post. You’re doing things on the fly because it’s ‘intuitive’ but it just makes you stressed. Everything feels a little overwhelming. You’ve got taste. You’ve got a vision. You’ve got something to say. Let’s shape your content to actually reflect that.

+ Brands with strong content systems generate 3x more leads at 62% lower cost than paid ads


+ Consistent content across platforms boosts brand visibility by 3.5x


+ 88% of people say authenticity is what makes them trust (and buy from) a brand

When your brand voice is fragmented and you’re stuck in freeze mode, you’re leaking time, trust, energy and most importantly, opportunity. I build content systems that convert and actually reflect the brand you’ve worked so hard to create.

WHAT YOU SAY + HOW YOU SAY IT IS WHAT SELLS YOUR WORK.

WHAT I DELIVER TO YOUR BRAND

I work with women-led brands who are 3-5 years in and are now officially too good for DIY branding.

You’ve got a great offer, you’ve got some traction, you’ve built an audience and now it’s time to look, sound and show up like you’re real deal.

I'll build you a brand strategy that creates clarity around your unique position in the market, then develop visual + verbal content systems that speak directly to your ideal customer.

Think story-rich messaging, beautiful visuals and design guidance, all delivered through creative toolkits and content systems with a calendar that enables consistency and intentional brand growth across every channel.

  • I start at the root. Your story, your point of view, your reason for being. This is your who and why: the part your audience connects to instantly.

  • What your brand looks and sounds like. Tone of voice, fonts, colour story, image references, editorial energy. Plus: easy-to-use design templates and style rules to keep it all consistent.

  • What to say. Where to say it. Why it matters. I build you a mapped-out system of channels, post types and story angles so you’re not reinventing the wheel every week.

  • Support that flexes with you: editable templates, content prompts that will get you creating efficiently, plug-and-play calendars, retainer options, photographer briefs.

A woman with long wavy hair sitting in front of a laptop, wearing a denim shirt, indoors near glass doors with a sunset view outside.

I’M ANNELIESE

I have 12 years experience in content strategy, creative direction and brand voice formation.

I’ve led content and brand storytelling for Country Road, Camilla and Orchard St., translating vision into strategy and strategy into content that connects.

Now I help founders who are evolving and need their brand to catch up.

I bring deep narrative thinking, editorial-level visuals and strategic clarity that brings every part of your brand into alignment so you can show up with consistency and confidence.

you’ve got the offer, so let’s build the presence to match. it’s next chapter energy with studio-level visuals, messaging + strategy to get you there.