I’m Anneliese and I’ve spent my life creating stories, but my background differs a little from most strategists and creatives.

I came from political journalism where I learned early that the way a story is told determines what people believe is true.

I then spent over a decade leading content strategy at brands like Country Road, Camilla, Myer and Orchard St. I learned how to turn content into revenue, how to build brand worlds that people want to enter, how to make the intangible feel tangible through story.

And then I built my own holistic practice while working corporate. And so I understand both sides: the woman building something meaningful and the brand strategist who knows how to make it land.

I help women who are doing beautiful work within our community create a narrative-led, commercially-minded brand strategy that reflects their depth of their work and stewards their businesses toward a brand presence that feels intentional, distinctive and sustainable.

Although growth and visibility is a big part of my content strategies, i don’t chase virality or trends: I work with women who have a clear perspective, who want to align their digital presence to the depth of their work and ultimately reach more people.